3. What is the value of combining geographic information?

All the example interactive websites demonstrate the added value of combining geographic information. The Environment Agency website in particular is a good example. It illustrates how environmental data can be combined to assess environmental risk at specific locations. Mass Means Business allows you to gain a great deal of visual and demographic information about a possible building location by searching for sites based on a range of information, both locational and non-locational. A location name or postcode alone gives very little information. Similarly, a table of demographic data can only say so much. However, when linked to photographs a new, visual context to the information can be accessed.